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Third Party Apps reading your Gmail? Yup, that is happening

Third Party Apps reading your Gmail? Yup, that is happening

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A recent Wall Street Journal article has done an in depth report on Third Party applications reading your email contents sometimes without your explicit consent. Many of these companies (e.g. Earny) rely on your email content to create better algorithms, generate information to sells to other party for advertisement and/or marketing. Often times, your personal emails can accidentally end up on servers or read by an actual employee to improve their service. Although this is the reality of making machine learning algorithms better, companies should give users more control over their own data. As a consumer, make sure to take some time to throughly read through any privacy policy and user agreements when signing up for a service. It is often times best to do some research on how a particular company monetizes and then decide whether you are okay with trading your privacy for the free and convenient service.

Source: Wall Street Journal